Advertising Works. No kidding.

Researchers recently found out that kids prefer the taste of food that comes in a package with cartoon characters. Really? I had no idea. Oh, is this the reason they put all the Sponge Bob mac & cheese boxes at knee level where Thing 3 can grab it as he is running down the aisles at the supermarket?

My kids are already well conditioned by brands and advertising. By the age of 3 they all knew Starbucks, McDonalds, and Target and ask for them by name. Except, of course, Thing 3 who defies any kind of conditioning and marches to his own beat. He absolutely loves Lucky Charms, at least we call them Lucky Charms, but in fact he will only eat the store brand “marshmallow oat cereal”. And trust me, he can tell the difference just by looking at the cereal in the bowl.

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