Comments on: Did Motrin Go Too Far?

By: Carmi

Carmi — Wed, 19 Nov 2008 20:57:35 +0000

In a world where ads offend us every day, this one hardly ranks as historically significant in that regard. To wit, I think good ole boys may want to take aim at Chrysler for their moronic Dodge Ram ads that, among other things, suggest that this demographic group can’t walk or drive without hideously ugly cowboy boots.

The Motrin folks are doubtless tickled that their brand has gone viral in the process. It’s pretty much irrelevant that the root cause is a negative response. The end result is zillions more people are hearing about and discussing Motrin than would have otherwise been the case.

If the ads hadn’t been controversial, they would have sunk into oblivion like every other ad of their ilk.

By: Maggie

Maggie — Wed, 19 Nov 2008 01:49:51 +0000

have you seen the similar mom-targeted one about sore boobs? i think both are a little offensive in “joking” that it makes one look like a “real mom”. i, myself, am not a mom yet so i can kind of laugh–but i can also see where the uproar is coming from!

By: Will

Will — Tue, 18 Nov 2008 14:39:02 +0000

As I’ve been saying all along, ladies need to see things from our side. Dads, and stay-at-home dads especially, are denigrated and insulted in ads on a daily basis and few think anything of it. Tongue-in-cheek ads take shots at dads all the time and no one gets as bent out of shape as people have over this Motrin nonsense.

Wonderful double standard ain’t it?