Have you heard all the controversy over this Motrin ad?? Motrin is trying to appeal to moms by making a case that wearing your baby, in slings and carriers, hurts your back, so you should use Motrin.? There has been a huge outcry from baby wearing groups, moms, and doctors.? To the point where Motrin had to take down the ads and post an apology on their website.
Too much?? I don’t know.? Maybe the ad goes a little over the line.? But I watched it, and if you ask me, the tone is firmly tongue in cheek.? After all, they’re trying to sell pain medicine, not make a statement about baby wearing. I have used a baby carrier many times, and sometimes, it actually does hurt my back.
Motrin had to know this would cause a bit of controversy.? That’s probably why they did it in the first place.? Issue an apology, get lots and lots of free press.
Or maybe they had no clue they would get this reaction.? If that’s the case, look out.? The last thing you want is to piss off a bunch of moms.? Especially ones that have recently had babies and are probably hormonal.
Uh oh, I apologize.? I shouldn’t have made that insensitive remark about new moms.? The last thing I want to do is start a controversy ;-)